About the Project
BeautyLux is a new premium cosmetics brand that wanted to create a unique online shopping experience for their customers. Our task was not just to create an online store, but to develop a complete digital ecosystem that reflects the brand's premium positioning.
Challenges
- Create a visually appealing and intuitive interface
- Develop a personalized recommendation system
- Integrate multiple payment methods
- Implement a loyalty program with rewards system
- Ensure fast loading and excellent performance
- Create a mobile version with native UX
Solution
We developed a full-featured e-commerce platform using modern technology stack. Special attention was paid to the visual component — every interface element was carefully crafted to create a premium feel.
Key Features
💡 Smart Recommendations
AI algorithm analyzes user preferences and suggests personalized products
✨ Virtual Try-On
AR technology for online makeup try-on
🎁 Loyalty Program
Reward points system with gamification
⚡ Quick Order
One-click checkout for returning customers
Development Process
The project was divided into 4 stages, each carefully planned and executed:
1
Research & Design
3 weeks — competitor analysis, target audience research, UX/UI concept development
2
MVP Development
6 weeks — core store functionality, product catalog, shopping cart, user account
3
Integrations
3 weeks — payment systems, delivery services, CRM, analytics systems
4
Testing & Launch
2 weeks — QA testing, performance optimization, public release
Technical Achievements
- Home page loads in 1.2 seconds thanks to image optimization and lazy loading
- Responsive design supporting all devices from mobile phones to large monitors
- Integration with 5+ payment systems for customer convenience
- PWA functionality for installing the app on home screen
